An interesting and thought-provoking article by Thomas Baekdal with useful illustrations. Excerpt:
The social web is cheaper, faster, much bigger, more powerful, direct, up-close, and far quicker than anything in the past. The social web is filled with people talking about companies and products. 20% of all discussions are brand related.
The big question is then, how do you do it right? How do you become a part of people stream. How do you connect?
And the answer is very simple… You get invited!
Read the whole article here: